Easypaisa Wins CLIO: Audio Nikahnama

  • 04 Apr, 2024
Easypaisa Wins CLIO: Audio Nikahnama

Easypaisa Makes History: Sole Pakistani Winner at CLIO Awards:

Easypaisa has added another impressive achievement to its list! This time, they've won big at the CLIO Awards, a prestigious international event. What makes it even cooler? They're the only Pakistani brand to take home a win this year.

Easypaisa’s awesome “Audio Nikahnama” campaign won 2 bronze awards in two categories: “Specific Target Audience” and “Use of Platform/Native Integration” in the audio and digital/mobile medium.

The CLIO Awards started back in 1959. They're all about honoring great advertising and celebrating creative work that pushes the advertising industry forward. They inspire lots of cool ideas and help connect creative people. Time magazine called them the most famous international advertising awards in the world in 1991. They're judged by a group of international advertisers.

Easypaisa's 'Audio Nikahnama' Triumph:

Rifah Qadri, Head of Marketing & Communications at easypaisa, expressed great pride in the success of the ‘Audio Nikahnama’ campaign at the CLIO Awards. She highlighted how the campaign reflects their dedication to using innovative technology to address societal issues and make a positive impact. Their goal remains focused on empowering women to make informed choices and achieve financial independence.

Easypaisa's 'Audio Nikahnama': Empowering Women:

"The 'Audio Nikahnama' project helps people understand marriage better. Easypaisa uses technology to do this. They want to help women make better choices for their future by breaking cultural barriers.

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Last month, easypaisa's innovative "Audio Nikahnama" campaign secured an outstanding 3 Gold and 2 Bronze awards at the esteemed Dubai Lynx Awards. These honors highlight the campaign's significant impact and its capacity to bring about positive change.

With over 40 million registered mobile accounts and growing, easypaisa remains at the forefront of Pakistan's digital financial services sector. Committed to promoting financial inclusion, they aspire to create a financially inclusive society through collaborative efforts and the utilization of technology.